Booking.com Genius program and a non-existing customer service.

I have been a loyal customer of booking.com for several years. More than half a decade, to be precise. As such, I had a "Genius" account. "Genius" account is the booking.com terminology for a frequent traveler. You get 10% - 15% off on many properties with a "Genius" status. One day, suddenly, my "Genius" status was revoked with a message.

Your Genius membership has been temporarily suspended

We noticed that you've booked with an invalid credit card or made an unauthorized credit card recharge for a booking that should have been charged/was subject to cancellation fees. While we understand that sometimes these things happen unintentionally, we want to make sure that our accommodation partners are being treated fairly. For now, we've suspended your Genius status. You can still book with us but your status will only be reinstated after your next completed booking. After you've booked, stayed and paid you will automatically be added back to the program and you can continue to enjoy your discount and travel rewards. See Terms & Conditions 

Now, I have never done any of these. Those are wrong accusations. I have been using my booking.com account for like 7 years. This is not a throw-away account to make a booking and then disappear without paying the hotel. I would never do that anyway.

On the other hand, these days, I have several travels planned. Having booking.com "Genius" status revoked at this point will make me pay an additional 15% of my upcoming booking, compared to what I was going to pay with a Genius status.

Naturally, I sent them a private message on Twitter and also asked them in Tweet to look into the private message.

"Hi, My http://booking.com profile is XXXXXXX. My genius status is canceled with the below message: 

[INSERT THE MESSAGE SHOWN BY BOOKING.COM REGARDING MY GENIUS STATUS]

I never booked with an invalid card or did a credit card dispute on any ofhttp://booking.com bookings. In fact, I am a happy customer for several years. This must be a technical glitch. If you let me know which booking had this issue, I will be able to pin-point what went wrong.

I really want to rectify and keep my genius status as always."

72 hours passed. They were answering to everyone else - but not me. Not even an acknowledgment that they received my tweet or are looking into this. Not even an automated or a canned reply that I would receive from my insurance company. They even replied to those who complained a day or two later than me.

So I used their "Contact us" page in their site. After typing all these, I figured, they are not even receiving what I typed. Instead, the "Next" link sent me to a static page that states,

"Get in touch Our Customer Service agents are always happy to help with any questions you have. Call Customer Service."

"You can also call us

If you have a booking with us, you can speed up your call by having your confirmation number and PIN code handy.

 United States of America

Support in English

1 (888) 850 3958

Support in Spanish

1 (866) 938 1297

International (English):

+44 20 3320 2609

The phone numbers above are for in-country calls. Only local charges apply, except for international numbers."

So I called them using the number they have listed.

The call replied with an automated message,

"Due to the large volume of calls, we only assist those who have their confirmation number and PIN code ready" and went on to ask those. 

A mail to customer.service@booking.com left me with an automated reply email:
"

Thanks for your message , Please reply to this email in the format below, with the confirmation number and PIN code for the booking you need help with. This will help us to resolve your query faster. Confirmation number: XXXXXXXXXX (10 digits) PIN code: XXXX (4 digits) You can find these details at the top of your confirmation email, or by logging in to your account. My query is not for an existing booking Don’t want to wait? It’s easy to solve most booking queries with our self-service tools:

"




So those with general account-wise problems such as me have no way of getting help from booking.com. Not Twitter, not from their support page, and not even from their call center via phone.Booking.com is definitely understaffed for such a large-scale booking company. I feel betrayed as a loyal customer. This is probably a technical glitch. But they must rectify it as soon as possible. This issue is otherwise making me pay more for my upcoming travel bookings. When everything goes fine, we don't see the negative aspects of a company. Only when something goes wrong, we start to see them. Time to look for alternatives after sticking with them for a decade. 



Update: Today, after 5 days, I received a reply from booking.com on Twitter.


"Hi there Pradeeban. Thanks for your message. There might have also been something else related to your booking history which prompted the Genius level suspension. Unfortunately we cannot provide you with a different outcome other than the one already given."Interesting. If they are really honest with "accommodation partners are being treated fairly", they should let me know which booking had issues - so I can rectify. That way, their (imaginary) accommodation partner also can have a better outcome. I am sure this is just a technical glitch, and booking.com is pathetic in their customer service. They are just lazy to find and rectify what went wrong. What a complete lack of customer service when something goes bad?

Most of the web applications are developed to be user-friendly, scalable, and high-performing, with an end-goal of high revenue. But when things go wrong, the humans - the agents of the company come to play. Humans are the weakest link in any technology. Train your staff well to handle the corner cases. When you ignore the valid concerns of someone who is met with an issue in your web application, you lose their trust. That's how many flight agents and booking sites such as booking.com managed to get terrible reviews in review sites such as Trustpilot. To get some idea, check how booking.com managed to get only 1.5* review, at the time of writing this post.